I'm a Madrid based graphic designer with 10 years of experience in branding, illustration, marketing and web design from Buenos Aires, Argentina. I have worked with clients from Latin America, the U.S. and Spain, across various industries including construction, food, pharmaceuticals and communications, among others.
My approach is based on prior research and strategic thinking aligned with the business's needs and its environment. I enjoy multidisciplinary work and continuous learning. I also like to train and guide colleagues, and I am always up-to-date with new trends and tools. I bring a critical vision from strategic design to business development, with an empathetic, efficient, and adaptable attitude.
visual designer
and community manager
freelance
february 2024 - now | madrid, spain
Clients: Fetén Communication Consultancy (ESP), Casa de América (ESP), Simple Agency (ARG), PABÚ Restaurante (ESP), CAF (LATAM), among others.
Brand creation: research, brand strategy, visual identity creation and implementation.
Creation, planning, and scheduling of social media content (Instagram, Facebook, LinkedIn, YouTube, X, Threads).
Production and editing of audiovisual materials for reels and stories.
Web design using Wix, Webflow and Framer.
Editorial design for long-format publications, including layout and final artwork.
FutureBrand
6 years | buenos aires, argentina
FutureBrand is a global brand transformation and consulting company, with more than 20 years in the market.
senior brand designer
March 2020 - july 2023 (3 years)
Lead, devise and develop design proposals independently.
Manage project work teams of up to 3 people in the Design area.
Train junior team members and clients on specific methodologies.
Supervise commercial proposals.
Establish working guidelines for brand analysis and diagnostics.
Introduce new digital tools for teamwork.
Mid-weight brand designer
March 2018 - march 2020 (2 years)
Build and present design proposals internally and externally, both to national and international clients (in Spanish and English).
Develop brand guidelines, packaging, illustrations and iconography, web design and UX/UI principles, environmental branding, digital communications, storyboards and brandvideos.
Analyse and diagnose products, brands and competitors (benchmarking) from different categories. Trends research and prepare reports with results.
Manage and supervise tasks of 4 team members.
Prepare and deliver training materials, both for team members and non-designers from other teams and clients.
Conduct working sessions and interviews with clients of more than 10 people, both face-to-face and remotely.
junior brand designer
March 2017 - march 2018 (1 year)
Devise and execute concepts for campaign pieces in collaboration with copywriters.
Produce communication pieces of different degrees of complexity: editorial pieces, internal mailings and newsletters, invitations, stationery, social media pieces (posts, stories and animated gifs), ppt templates, photo retouching, digital and street ads, merchandising, press kits and brand guidelines.
Manage clients with monthly contracting dynamics (fee). Ensure consistency in the application of their brand in different environments.
Search, contact and follow up external suppliers for the production and implementation of communication pieces. Prepare final artworks for printing.
Illustration Intermediate Course
Escuela Minúscula, Spain
February to July 2024
Specialist in Brand Design
and Management
Posgraduate
University of buenos aires
April to December 2021
UX Designer
Digital House
August to December 2019
Graphic Designer
Degree
University of buenos aires
March 2012 - November 2017
Experience managing the time of up to 6 projects in parallel, with different objectives, teams and tasks.
With wit and dialogue I have resolved conflicts in customer dynamics.
On a daily basis I solve projects within a multidisciplinary team.
Ability to train and mentor teammates.
Self-taught incorporation and learning of new technologies and dynamics.
Experience working on time-sensitive projects.
Spanish: native.
English: advanced (C1).
French: basic (A1).
© Malena Schaffner 2025 | All rights reserved.