Interbanking is a leading Argentine company in payment methods, with over 30 years of experience and a bank network that reaches 99% of the country's financial entities. Known for handling high-value transactions with reliability and security, the brand lacked a strong emotional connection with its customers. At FutureBrand, we were tasked with redefining its strategic positioning and visual identity to align with new brand values. With a renewed purpose — to stimulate the (ex)changes — and a brand idea rooted in synergy, I led the creation of a new visual identity that brings this transformation to life.