Nevares Cancel
/ Main tasks
Conducted research and benchmarking of law firms (local and international). Developed a brand strategy and created a new visual identity. Designed the firm's new website.
/ The project
Nevares Cancel is a law firm based in Puerto Rico, originally formed by three partners. After one lawyer left the society, the firm needed to reposition itself and reflect this new phase. I led the full rebranding process: from research and benchmarking to brand strategy, visual identity, and website design. The goal was to create a solid, contemporary brand that communicated trust, clarity, experience and professionalism.
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