Petroperú

/ Discipline

Branding

/ Industry

Oil

Oil

/ Agency

/ My role

Senior Brand Designer

/ Team

Daiana Real Malena Schaffner

/ Main tasks

Current communications analysis. Guidelines development for digital touchpoints. Creation of its iconographic and illustration system. Brand guidelines.

/ The project

Oils from Peru is a peruvian government company with private rights. Its main business is the transport, refinement, distribution and market of fuels and other petroleum products. After working on Petroperu's rebranding, they returned with the idea of deepening the new visual elements. They needed tools that allow them to scale the new graphic system to their digital touchpoints, guaranteeing brand consistency on these platforms.

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