Blühend Crystals is an argentinian family company which creates pieces with Swarovski Crystals. They are the only Swarovski Authorized Retailer all over Argentina. Their main products are jewels and crystals for nail art and make up. In 2020 they expanded their business to t-shirts, facemasks and holders for sunglasses. They have started their journey 8 years ago challenging the idea that the brightness of the crystal is only for special occasions and inaccessible for most women. Since then, I have been working with them in the creation of the brand system and I’m very proud to see how they grow as a company and how I grow as a designer.